Next-Gen - Recliner

Bel Furniture is a rapidly expanding furniture retailer in Texas. Brothers Sid and Jamal Mollai founded the company in 1991 after spending years in the liquidation business. In recent years, Bel Furniture adopted a new business model by purchasing furniture directly from major manufacturers. This innovative approach eliminates middleman distributors and allows the company to offer furniture at significantly lower prices than many competitors. Bel Furniture now operates 20 showrooms and three distribution centers, and they plan to open more locations across Texas in the next few years.